IBPS SO Marketing Officer Practice Questions – Set 2
1.
Effective communication is not required for marketing if _____
(a) Demand
exceeds supply
(b) Supply
exceeds demand
(c) Buyers
is illiterate
(d) Sellers
is illiterate
2.
Marketing is not required for ______
(a)
Corporate Loans
(b) Exports
(c) Imports
(d) Credit
cards
(e) None of
these
3.
Marketing is a _____
(a)
day-to-day function
(b) one-off
affair
(c) one-man
show
(d)
collective process
(e) means
to earn additional income
4.
Marketing helps in ______
(a)
boosting production
(b) getting
new clients
(c)
interacting with strangers
(d) All of
these
(e) None of
these
5.
Marketing of services is essential for _____
(a)
manufacturing
(b)
Insurance
(c) hotels
(d) Only a
and b
(e) Only b
and c
6.
Marketing is the art of ________
(a) buying
more
(b) paying
more
(c) Selling
more
(d) talking
more
(e) Only a
and b
7. Which of
the following statements is correct?
(a)
Marketing is not required due to globalization
(b)
Marketing causes higher expenses and losses
(c) Marketing
is not required in profit-making companies
(d)
Marketing sharpens the mind of the employees
(e)
Marketing is a waste of time in established companies
8. Selling
is _____
(a)
different from marketing
(b) a
sub-function of marketing
(c) same as
marketing
(d) more
than marketing
(e) All of
these
9. Social
marketing is _____
(a) Share
market prices
(b)
Marketing by the entire society
(c)
Internet marketing
(d)
Marketing for a social cause
(e) society
bye-laws
10. _______
is not a pre-sales activity
(a) Lead
generation
(b) Product
design
(c) Sales
presentation
(d)
After-sales service
(e)
Scanning the Yellow pages
11.
Marketing is the combined study of
(a) Buyer’s
behaviour and consumer tasks
(b) Product
demand and Product supply
(c) Brand
building and publicity
(d) Sales
force abilities and customer response
(e) All of
the above
12. Direct
Marketing means
(a) face to
face marketing
(b) over
the counter marketing
(c) door to
door marketing
(d) All of
the above
(e) None of
the above
13. The
ultimate aim of Marketing is to provide
(a) More
business to the Company
(b) More
profit
(c) More
staff
(d) More
production
(e) More
products
14. The
marketing of ‘conversion’ in terms of sales is
(a)
designing new products
(b)
converting purchasers
(c)
converting sellers into purchasers
(d)
converting perspective customers into purchasers
(e)
conversion of religion
15. The
sales process begins with
(a)
customer identification
(b) lead
generation
(c) sales
presentation
(d) sales
closure
(e) sales
meet
16. Brand
management is important as _____
(a)
companies wanted to achieve scale economics
(b) It
supplemented financial management practices
(c) It
suited production and operations personnel
(d)
Companies wanted to differentiate their products and highlight distinctions in
acompetitive environment
(e) None of
these
17.
Continuously renewing the difference makes your product ______
(a) Look
superior
(b)
Unacceptable
(c) Not
conform with evolving changes
(d) Conform
to the changing behaviour and beliefs of customers
(e) None of
these
18. If two
different brands are distributed by one company, it is _______
(a)
Wholesale
(b)
Co-branding
(c) Joint
venture
(d) Merger
(e) None of
these
19. XXX is
selecting and analyzing a target market and developing a marketing mix to gain
long-run competitive advantages. XXX is creating a
(a)
Corporate strategy
(b) Target
design
(c) Mix
strategy
(d)
Marketing strategy
(e) None of
these
20. Direct
consumers of a nonprofit organization are its ______
(a)
Consumer public
(b) Member
public
(c) Client
public
(d) None
business public
(e) None of
these
Answers:
1.(e) 2. (e) 3. (d) 4. (b)
5. (b) 6. (c) 7. (e) 8. (b) 9. (d) 10. (d) 11. (e) 12. (c) 13. (a) 14. (d) 15.
(b) 16. (d) 17. (d) 18. (b) 19. (d) 20. (c)
