IBPS SO Marketing Officer Practice Questions – Set 3
Dear Students,
Welcome
to Mentor for Bank Exams. IBPS SO (Marketing - Officer) Exam 2017
is going to be conducted, we hope you all have been preparing well for this
exam. To brush up your preparation at this stage, here are some
most important questions from previous papers for IBPS SO (Marketing
Officer) exam. All the best!!!
1. ________ organization is customer-centric and
its decisions are based on involvement of all in the organization
(a) Brand based
(b) Consumer based
(c) Marketing
(d) Competition based
(e) None of these
2. Measuring your brand’s performance means you
are _______
(a) Managing your brand right
(b) Measuring your strategies
(c) Maintaining your brand position
(d) Maintaining your brand picture
(e) None of these
3. Critical success factors for a firm includes
______
(a) Changing lifestyles and attitudes
(b) Low-cost production efficiency
(c) Both a and b
(d) Marketing strategy
(e) None of the above
4. A differentiated product may be unique by
itself but it will only be successful only ______
(a)
if it satisfies customers’ needs
(b) if price differential is minimal
(c) if brand can be classed as
aspirational
(d) differentiated products will
always be successful
(e) None of these
5. Which of the following statements about
choosing a name for a new soft drink is UNTRUE?
(a) Name should be memorable and easy
to pronounce
(b) Name must be checked by experts
to ensure it doesn’t infringe on another brand
(d) Brand name must be modern and
contemporary
(c) The name should have positive
associations with benefits and features of the product
(e) None of these
6. Establishing and maintaining a distinctive
place in the market for an organization/product is ____
(a) Profiling
(b) Profiling segmentation
(c) Segmentation
(d) Positioning
(e) None of these
7. _______ shows how consistent customers are in
buying your brand, how long they have been buying and how long they may buy?
(a) Customer loyalty
(b) Brand loyalty
(c) Product loyalty
(d) company loyalty
(e) None of these
8. _____ of ad means how frequently you should
expose your target group to your message.
(a) Frequency
(b) copy
(c) copy strategy
(d) Media
(e) None of these
9. Market is divided into groups on the basis of
age, family size, gender, income, occupation, education, religion, race,
generation, nationality, or social class is the best description of ______
(a)
Demographics
(b) Psychographics
(c) Behavioral
(d) Geographic
(e) None of these
10. What approach should a brand manager adopt to
know the status of a brand in terms of consumer perceptions?
(a) Compare two or three brands
(b) analyze market segmentations
(c) Select potential target markets
(d) Understand customer’s needs
(e) None of these
11. ______ is getting into different versions of
the same market?
(a) Product extension
(b) Brand diversification
(c) Market extension
(d) Line extension
(e) None of these
12. Introducing additional items in the same
product category by adding new flavours, forms, colors, ingredients or package
sizes, under the same brand name, is _____
(a) Line extensions
(b) Product mix
(c) Interactive marketing
(d) Service intangibility
(e) None of these
13. _____ can be defined in terms of needs,
segmentation and geography
(a) Markets
(b) Production
(c) Promotion
(d) management
(e) None of these
14. Management research is to find out facts about
business and management. This is concerned with ______
(a) Marketing planning
(b) Human resources
(c) Production planning
(d) All of the above
(e) None of these
15. When a study has been conducted and is
available for others to see, it becomes _____
(a) Primary data
(b) Ordinal data
(c) Secondary data
(d) Nominal data
(e) None of these
16. To investigate new markets ______ management
function is important
(a) Finance functions
(b) marketing
(c) Production
(d) HRM
(e) None of these
17. _______ is a “category killer”
(a) Products which stock must have
products that need to be stocked by retailers due to customer demand like Coca
Cola & Kellogg’s
(b) These are speciality stores with
a deep product line to be sold in restricted shop space
(c) These are retail outlets with a
narrow product focus but sell products at low prices by bulk buying, low
margins and selling high volumes
(d) These are retail retailers
outlets with a wide product focus but with a wide width and depth to products
(e) These are retail outlets with a
narrow product focus but with wide width and depth
18. Product life cycle theory maximizes profit at
(a) Developed Stage
(b) Early Stage
(c) Matured Stage
(d) Declined Stage
(e) Cannot be predicted
19. Marketing plans are used for
(a) doing research by marketing
students
(b) planning departments
(c) purchase of consumable items from
retail outlets
(d) All of the above
(e) None of these
20. Product mix means
(a) distributing mix products
(b) collecting ideas to sell better
(c) satisfying the customer
(d) bundle of products required by
the customer
(e) products designed by the company
Answers:
1.(a)
2. (a) 3. (b) 4. (a) 5. (d) 6. (d) 7. (a) 8. (a) 9. (a) 10. (a)
11.
(d) 12. (a) 13. (a) 14. (d) 15. (c) 16. (b) 17. (c) 18. (a) 19. (e) 20. (e)
Take a look:
IBPS SO Marketing Officer Practice Questions – Set 2
Take a look:
IBPS SO Marketing Officer Practice Questions – Set 1
